In the early 1960s, Arbiter secured exclusive rights to sell Ludwig drums. Ringo Starr, interested in a Black Oyster Pearl drum kit, then only available through Ludwig, approached Arbiter in early 1963. Starr insisted that a large Ludwig logo be printed on the bass drum head, which was not available. Brian Epstein suggested that the drum head also include a Beatles logo, and Arbiter decided on a design including a large Beatles logo with enough room to fit a Ludwig logo on the top. He sketched a logo mockup on the back of a cigarette package and paid a local signmaker, Eddie Stokes, five pounds to paint the logo on the drum head.
