Following a stylistic change influenced by English guitar pop groups such as the Kinks, the Beatles and XTC, Blur released the albums Modern Life Is Rubbish (1993), Parklife (1994) and The Great Escape (1995). As a result, the band helped to popularise the Britpop genre and achieved mass popularity in the UK, aided by a widely publicised chart battle with rival band Oasis in 1995 dubbed "The Battle of Britpop".
